Project summary
The project was a state-of-the-art Out-of-Home (OOH) advertising platform that revolutionized ads management and viewers’ experience. We created a centralized management platform that allows real-time performance tracking, uptime tracking, and an analytics system to follow up on ad effectiveness. The highlight of this venture was facilitating contextual advertisements that dynamically change with the time of day, temperature, and live events, making the content engaging and relevant to the audience.
The Strategy
Our approach was twofold; improve ad management efficiency and enhance ad viewer engagement. Leveraging cloud technology, we streamlined the ad management process by offering centralized control and real-time tracking. We targeted uptime to ensure maximum visibility for the advertisements. To enhance engagement, we incorporated dynamic elements in advertisements, compelling them to change based on various factors like time, weather, and ongoing events. The technology led to personalized content, increasing viewer interaction with the ads.
- Developed OOH advertising platform with centralized management
- Real-time performance tracking and uptime tracking implemented
- Introduced contextual advertising elements and ads from RSS feeds
- ads adjust dynamically with time, weather, and live events
- Enhanced viewer engagement with personalized, dynamic content
Days to MVP Delivered
%
Uptime and Reliability
%
Tracking and Reporting Accuracy
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